Deliciously Healthy Through the Years: Kenny Rogers Roasters Celebrates 30 Years of Flavorful Legacy

Kenny Rogers Roasters is renowned for serving “deliciously healthy” meals and is proudly celebrating its 30th anniversary—a remarkable feat in a fast-paced, trend-driven industry where longevity is a true badge of success. Since 1995, the brand has grown into the country’s leading fast-casual restaurant, with over 150 stores nationwide. Known for its signature roasted chicken, hearty sides, and exciting food innovations, Kenny Rogers Roasters has redefined how Filipinos enjoy wholesome meals—proving that true greatness only gets better with time.

Redefined What Healthy Tastes Like

For the past 30 years, Kenny Rogers Roasters has redefined what healthy tastes like by offering wholesome, flavorful meals in a fast-casual setting. Known for its Classic Roasted Chicken—tender, juicy chicken slow-roasted to perfection—the brand has become a staple in Filipino households.

Kenny Rogers Roasters also offers a well-rounded menu that balances indulgence and nutrition, featuring staples like the fall of the bone ribs, Healthy Plates and Salad—complete with calorie counts to give customers greater transparency and control over their meals. Complementing its main dishes are a variety of comforting side options that have become fan favorites over the years, including the iconic corn muffin, mac and cheese, and steamed vegetables.

These thoughtfully crafted combinations reflect the brand’s enduring commitment to making deliciously healthy food both satisfying and accessible to all.

Kenny Rogers Roasters continues to innovate with bold, globally inspired flavors that excite the palate while staying true to its healthy roots. Limited-time offerings such as the Four Cheese Roast, Great Garlic Roast, Truffle Roast, and Chimichurri Roast have added variety and excitement to the menu, proving that nutritious food can also be indulgent and crave-worthy. By staying ahead of trends and listening to what customers want, Kenny Rogers Roasters has solidified its reputation as a trailblazer in the industry—one that leads with purpose and flavor.

“I Love Me Better”: The Campaign that Marks Legacy

To celebrate its 30th year, Kenny Rogers Roasters is launching its most personal and empowering campaign yet: “I Love Me Better.” The brand recognizes that choosing better for yourself—especially when it comes to food—takes intention and courage. This campaign champions self-love through mindful eating, reminding everyone that even small decisions, like opting for healthier meals, can be powerful acts of self-care.

Marketing Director Lorent Martin Adrias explains that Kenny Rogers Roasters is for those who believe every better choice matters. “Sometimes, better choices start with something as simple as choosing better meals for yourself. When we choose healthier, better meals, we’re not just fueling our bodies but embracing self-love,” he says. “Choosing Kenny Rogers Roasters is more than a meal decision—it’s a commitment to loving yourself better.”

Reflecting this bold message, the “I Love Me Better” campaign took over high-traffic, unexpected spaces—from a full train wrap on LRT-1 and bus wraps in BGC to bike boards and inspiring billboards along EDSA. Each placement carried messages of self-love and empowerment, turning everyday commutes into bold reminders to choose better. The campaign also introduced a new, feel-good jingle now streaming on Spotify, extending the message through music.

For three decades, Kenny Rogers Roasters has led with purpose—redefining what deliciously healthy means while influencing communities through innovation and impact. “The legacy of Kenny Rogers Roasters is unmatched,” Adrias concludes. “And the future is set to raise the bar even higher.”

Frederick Siy, President and CEO of Kenny Rogers Roasters, concluded, “We’re not just looking back at 30 years of success—we’re showing what enduring excellence truly means. Kenny Rogers Roasters has stood the test of time by continuously evolving to cater to our consumers’ needs. As we move ahead, we remain committed to serving food that’s both delicious and healthy.”

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Everyday Gentle Exfoliation Without Compromise with Cetaphil’s Latest Innovation: the Gentle Exfoliating Salicylic Acid Line

Cetaphil, the trusted global leader in sensitive skincare, continues to push boundaries in dermatological care with the launch of its latest innovation: the Cetaphil Gentle Exfoliating Salicylic Acid line—a transformative solution made for people with rough and bumpy skin, but safe enough for everyday use on even the most sensitive skin.

Unveiled at a high-touch, sensorial launch event that featured Atasha Muhlach as brand ambassador and Dr. Gaile Robredo-Vitas as resident derma expert, the new line champions exfoliation without compromise, redefining what it means to care for sensitive skin—daily, gently, and effectively.

A Skincare Breakthrough Backed by Science

Rough, bumpy, or textured skin can be difficult to treat—especially when traditional exfoliating products are too harsh and disruptive to the skin barrier. Cetaphil’s new Salicylic Acid line solves this by combining a Triple-Acid Blend of AHA, BHA, and PHA with Cetaphil’s hydrating blend of Niacinamide, Glycerin, and Panthenol, that boost your skin’s 15 essential ceramides.

The result: a gentle exfoliating formulation that works deeply while caring for the delicate barrier, especially for those with sensitive skin. It’s safe for everyday use, allowing consistent, visible results without irritation or over-stripping.

“The key is really using a well-formulated ingredient,” shares Dr. Gaile Robredo-Vitas, board-certified dermatologist. “Salicylic acid will do the heavy lifting, and it helps to have other ingredients along with it that moisturizes skin like niacinamide and panthenol, providing hydration and barrier support, while salicylic acid does its job.

A Sensorial Experience That Brings the Science to Life

The launch event, held at Electric Garden, showcased a sensorial and informational experience, giving guests the chance to feel the difference between rough and bumpy vs. soft and smooth skin through hands-on stations and sensorial activations. One of the most popular zones allowed attendees to compare various salicylic acid-based formulations, giving a clear understanding of how Cetaphil’s gentle exfoliation stands out in both performance and tolerability.

“As someone always on the go, I need skincare that works but won’t compromise my skin,” says Atasha Muhlach. “This product really changed everything. This is the one exfoliator that I really swear by and you can really use everyday— and trust me, your skin will be better than ever.”

Sensitive Skin First: A Legacy Continued

This launch builds on Cetaphil’s science-centered refresh, first seen in its Cetaphil SkinLabs initiative, where education and empowerment were front and center. Sensitive skin affects over 70% of people globally, and the Philippines ranks among the top countries with the highest prevalence. Cetaphil’s mission remains clear: to be the gold standard in gentle, effective care for every skin type—especially the most sensitive.

“We believe no one should have to choose between results and comfort,” says Mark Sarmiento, Business Unit Head at Cetaphil. “Cetaphil has harnessed the benefits of salicylic acid in a gentle, clinically proven formulation that respects and cares for delicate skin, while still delivering effective exfoliation through the Cetaphil Gentle Exfoliating Salicylic Acid Cleanser and Lotion.”

Made for Everyone’s Sensitive Skin

The new Gentle Exfoliating Salicylic Acid line furthers Cetaphil’s dedication to creating dermatologist-developed, clinically tested solutions that empower users of all ages and skin types, especially for sensitive skin.

If you have sensitive skin, rough texture, or persistent bumps, it’s worth asking—could your current skincare be doing more harm than good? Many exfoliants promise results, but often at the cost of irritation. Cetaphil’s new Gentle Exfoliating SA line is different: it’s clinically formulated to smooth, soften, and refine rough, bumpy skin—while respecting even the most sensitive skin barriers, backed by science and trusted by dermatologists.

For more information on Cetaphil and the new rebranding initiative, visit Cetaphil, follow @CetaphilPH on Instagram, Facebook and TikTok. Cetaphil products are available at Watsons, Mercury Drug, leading e-commerce platforms, and other key retailers.

“Go Healthy with Taiwan” global contest with grand prize of USD30,000 – now inviting entries on proposals for health and wellness solutions

Taiwan Excellence launches their annual contest for innovative proposals, with this year’s theme entitled: “Go Healthy with Taiwan.” To improve global health standards and promote overall well-being in communities and cities around the world, Taiwan Excellence encourages those from governments, institutions, and organizations to submit their original ideas that integrate holistic solutions and high-quality health products from Taiwan.

The “Go Healthy with Taiwan” campaign brings into the spotlight five key sectors of Taiwan’s health industry: smart healthcare, medical aesthetics and wellness, fitness equipment, sports technologies, and bicycles. Long recognized as the “Bicycle Kingdom,” Taiwan is a global leader in high-end bicycle manufacturing and innovations in sustainability. Taiwanese companies are among the world’s top suppliers in fitness equipment, integrating AI with strong R&D and manufacturing capabilities. In smart healthcare, Taiwan leverages its advanced ICT, semiconductor expertise, and elite medical system to offer integrated solutions for the global health tech market.

“Go Healthy with Taiwan” Global Kickoff Event

The event to officially launch the campaign was held in Taiwan on Tuesday, June 3. The press conference welcomed distinguished guests including Mr. Robert Wu, Chairman of the Taiwan Bicycle Association; Mr. Jeff Chen, President of the Taiwan Sporting Goods Manufacturers Association; and Mr. Spark Huang, Director of the Taiwan Medical and Biotech Industry Association, alongside key industry representatives. Media representatives from 12 international outlets across Europe, the U.S., Southeast Asia, and the Middle East, as well as foreign diplomats in Taiwan, also attended in support of the campaign.

The campaign’s promotional theme, aptly titled “Pitching Taiwan’s Best: A Homerun for Proposals!”, was unveiled during the event. The Taiwanese baseball star, Mr. An-Ko Lin, made a surprise appearance along with the mascot of Taiwan Excellence, Fu Bear. With the venue transformed into the likeness of a baseball field, Lin and Fu Bear reenacted symbolic home runs to represent Taiwan championing top-tier health solutions and collaboration with innovators across the globe.

Ms. Susan Hu, Deputy Director General of the Taiwan International Trade Administration (TITA), noted the contest’s goal for Taiwan and for the world. “President Lai Chiang-te is actively advancing the vision of a “Healthy Taiwan.” By encouraging global participation and collaboration for a healthier future, this campaign marks a significant step in bringing this vision to life.”

Mr. Joe Chou, Executive Vice President of the Taiwan External Trade Development Council (TAITRA), speaks about the importance of the campaign from a national to global scale. “This international call not only highlights the strength and innovation of Taiwan’s comprehensive health industry, but also encourages partnerships between nations around the world that advance smart and sustainable healthy lifestyles with the help of Taiwan’s leading technologies and solutions.”

How to Join “Go Healthy with Taiwan”

“Go Healthy with Taiwan” aims to build on the success of last year’s “Go Green with Taiwan” contest–which received 396 submissions from 45 countries. This year, the contest’s goal is to receive over 500 entries from across 5 continents, further expanding international reach and practical applications from Taiwan. All high-quality entries will be given opportunities to explore collaboration with world-class Taiwanese companies, and the top three proposals will each be awarded USD30,000.

The submission period is open from May 15 to August 14, 2025. For more information, visit the official website at . For updates on the “Go Healthy with Taiwan” contest, follow Taiwan Excellence PH on Facebook and Instagram.

Taiwan External Trade Development Council (TAITRA), through the commission of the Taiwan International Trade Administration (TITA), opens the call around the world for proposals under the theme “Go Healthy with Taiwan” –to increase the visibility of Taiwan in the health industry and to foster global partnerships with opportunities for local implementation. Taiwan Excellence, the joint project by TAITRA and TITA, eagerly invites everyone to join the initiative of innovative, healthy solutions for the world.